Branding, Design, and Photography
Ski + Ride Season Pass Campaign
In spring, Mountain High launches their next season pass campaign where buyers who bought their pass early could ski the rest of the current season, and all of next. This campaign featured multiple billboards, ads, and social collateral so it was important to keep the design flexible for multiple uses over different mediums, but maintain Mountain High’s branding with its cool tones and pops of cyan.
Enjoy the Wildlife
Mountain High had two massive tattered billboards that cradled their main lodge when you entered the resort parking lot and it was an eyesore. I developed ‘Enjoy the Wild Life’ and used imagery of the local wildlife of Wrightwood as a play on words (the word ‘wildlife’ was ultimately picked by marketing, you can’t win them all!), along with shots of snowboards and skiers from the resort. These billboard designs were ultimately installed and also utilized as the campaign for that season, and it was awesome to see visitors take selfies in front of them. It greatly improved the entry experience into the resort.
4 Day Tripper/4 Night Ripper
The 4 Day Tripper and 4 Night Ripper were ticket packages created to help increase entry to Mountain High Resort. I wanted to keep the logos simple and flexible, where they could easily be plopped on any sort of marketing material. I used orange to represent ‘day’ and blue to represent ‘night’ and had that color theme flow throughout all of the designated marketing material.
Powder Alliance
Mountain High is part of the Powder Alliance, a group of independent resorts in western North America. When designing these ads, they needed to be separate from Mountain High’s branding, and the goal was to not show any favoritism towards any of the resorts within the graphics. The theme was ‘Wild West Powder Quest’ so I tried to give the pieces a western, rustic, and textural feel.